Open to full-time marketing roles

I run the ads.
I design them too.

I'm Christian, a performance marketer. Six years running paid social and Google Ads for coaching, property and financial brands, across agency and in-house teams, with over £1M in ad spend managed. I'm judged on cost per customer and the return on every pound spent. I plan the campaign, run the ads and build the creative myself, so nothing gets lost between the brief and the launch.

Call me See the numbers See the ads I built View CV
Marketing Manager in financial services & education Agency & in-house experience Leads a cross-disciplinary marketing team Based in Glasgow Meta Blueprint certified Google Ads Search & Measurement certified
£1M+
Ad spend managed across accounts
9–26×
Estimated return on ad spend on my flagship event campaign
6+
Years doing this, across marketing and design

“He has a great understanding of Meta advertising and is particularly strong when it comes to building, managing and optimising campaigns to get the best possible results.”

Carlos Echanove, Brand & Media Manager at MOAH Media

Case Studies

Recent campaigns from the accounts I manage, with spend and results taken from Ads Manager. I've left most client names out for privacy.

Flagship campaign Meta Ads, UK

How I cut cost per ticket from £769–£1,000 to £432 on an in‑person event

A flagship in-person event: 361 tickets sold from one campaign.

Before I joined · ran for 6 months
£769–£1,000
Cost per ticket
0.6%
Click-through rate
£6
Cost per click
After my changes
£432
Cost per ticket, 44–57% lower
3%
Click-through rate, 5× higher
£1.07
Cost per click, 82% lower
What was broken
  • Creative that didn’t stop the scroll, with weak use of colour and no emphasis on the call to action.
  • A marketing message that didn’t speak to the buyer.
  • A funnel structure that wasn’t built to convert.
  • Leads who couldn’t afford the £7,000–£21,000 programme sold at the event.
What I changed
  • Tested multiple creatives and hooks, scaled the winners and killed the losers.
  • Rebuilt the creative around brand colours and typography that put the weight on the call to action.
  • Researched the audience and rewrote the marketing message.
  • Optimised the landing page.
  • Used Hyros data to retarget the audience towards people who could afford the programme.
  • Introduced Hyros to follow each lead’s journey to sale, and fed the qualified-lead data back to Meta so it learned who actually buys.
The result
361
Tickets sold
£155,946
Ad spend
£432
Cost per ticket
£7,000–£21,000
Programme price
60%
of attendees bought the programme
9–26×
Estimated return on ad spend
What it returned

10% of ticket holders didn't show, which left 325 people in the room. 60% of them bought the programme: 195 sales at £7,000 to £21,000 each. That's an estimated £1.4M to £4.1M in revenue from £155,946 of ad spend (sales multiplied by the programme price range). Hyros tracks every lead from first click to sale, so I know which ads fill the room with buyers.

What I did next

I took the same funnel to more cities and tightened it on every run. On the latest run, clicks cost £0.29 at a 4.03% click-through rate, against £1.07 a click on this campaign. It sold 62 tickets at £334 each on £20,687.

Online coaching & education brand
Meta Ads, UK
£122,700
Total spend
£10.58
Cost per registration, best run
8.7M
Impressions delivered

I ran a recurring workshop launch alongside a webinar that sold straight to checkout, refining the funnel with each send. One launch pulled in 351 registrations at £10.58 each, and a later run of the webinar brought in 301 checkout starts at £22.14.

Property finance lead generation · agency client
Agency work · Meta Ads, UK
£24,500
Combined spend, two accounts
£7.50
Blended cost per lead
3,240+
Leads generated

Delivered at Moah Media, the agency I worked for, for their client Express Mortgages. I built the lead generation funnel and ran it across two ad accounts. The Bridge Finance funnel did the heavy lifting on volume: 2,430 website registrations at £3.42 each, with clicks at £0.60. Alongside it I ran a small auction finance campaign at £7.15 a lead.

See the campaigns behind this Express Mortgages
Low cost per registration
Bridge Finance, original
£3.42
per registration · 2,430 on £8,325 spend
A 3.59% click-through rate at £0.60 a click.
Low cost per lead
Auction Finance
£7.15
per lead · 57 leads on £408 spend
A 4.33% click-through rate at £0.79 a click on a small test budget.
Live events, repeated across the UK
Meta Ads, UK
£1M+
Combined spend, two accounts
£280–£440
Cost per ticket across cities
125M+
Impressions delivered

The flagship above is one city. This is the full run: the same one-day workshop funnel rebuilt for more than eight UK cities and kept running for close to two years, with cost per ticket staying between £280 and £440 across them. Alongside it I ran an evergreen virtual version, feeding the funnel at £18.91 a registration.

Agency & Google Ads experience

Agency and Google Ads results, not just Meta.

Before going in-house I ran paid social and search for clients at Moah Media, a digital agency, and I hold the Google Ads Search and Measurement certifications. The case studies above are on Meta because that's where my biggest budgets sit.

Agency side

Express Mortgages: 3,240+ leads at a blended £7.50 on £24,500 of ad spend, delivered at Moah Media. Across several agency clients I ran paid social and search from start to finish, and testing creative and landing pages lifted conversions by 18% with engagement up 50%.

Google Ads Search

Keyword research and tight targeting lifted conversion rate by 22% and traffic quality by 30% on search campaigns for a property marketing agency, with a negative keyword list in place from day one.

Measurement

Conversion tracking and Google Analytics set up properly, plus the sales attribution I use on my own accounts, so Google and Meta get judged on the same cost per sale.

Ads I built, start to finish

A selection of the Facebook ads I've built for 6 brands. I've run a lot more campaigns than fit on one page, but these show the range. I wrote the copy, designed the creative and built the campaign. Tap any ad to read the full post as it ran.

Copywriting

The long post copy above each image, the headline on the creative and the call to action on the button.

Creative design

The graphics themselves: layout, type, photography and brand styling for each client.

Campaign build

Audience, budget, placements, tracking and launch inside the ad account, then optimising once it ran.

How I work

Every account I manage runs on the same five steps.

1

Set the target

I agree what a customer is worth and what I can pay to get one, before a single ad goes live.

You getA cost-per-customer target agreed up front
2

Build and track

Landing page, forms, the Meta pixel and Hyros, so every lead is followed from first click to sale, with CRM follow-up in GoHighLevel.

You getEvery lead tracked to a sale
3

Launch with structure

One campaign per offer. Interest, broad and retargeting audiences kept apart, and every ad named by audience and hook.

You getAn account that's easy to follow
4

Test creative first

Several hooks and formats per offer: static, testimonial, urgency. In one campaign two ads ran side by side, at £13.44 and £28.95 a lead. The budget followed the first.

You getData on which ad wins
5

Scale and report

I rebuild what works for the next city or audience and watch cost per result as spend grows.

You getA weekly report: spend, results, next move
Working with people

I report straight to the founder and own the plan and the budget. I lead a small team across paid media, content, social, the website and email, and manage agency and vendor relationships.

The design side

All of this is client work: real estate, FMCG and brand identity. I post most of it under Comrade Kris Visuals if you want to see more.

Gold picture-frame concept social media post for a coastal residential development
Property
A social media post I designed for a coastal residential development
Social media post feature on a luxury superyacht listing for James Cubitt Development
Luxury & lifestyle
A social media post I designed for James Cubitt Development
Gifting campaign creative for a fragrance retailer
FMCG
Gifting campaign creative for a fragrance retailer
Logo mark for the Kube fashion collection
Brand identity
A logo mark I designed for an independent fashion collection
Carousel opener graphic on personal branding
Social content
A carousel opener on personal branding
Corporate content marketing illustration on client relationships
B2B content
An explainer graphic for a corporate content series

Tools I use daily

What's open on my screen most days: ad platforms, tracking, analytics and design software.

Meta Ads Manager
Google Ads
Google Analytics
Hyros logo
Hyros
Adobe Creative Suite
GoHighLevel
GoHighLevel

Brands I've worked with

A few of the businesses and teams I've run campaigns and design work for.

Employers and direct clients
Paul McFadden Wealth
Gabadigital
Moah Media
Alexander Nelson Consulting
Nest Property Marketing
Agency work: campaigns and creative delivered through agency teams
Express Mortgages
Scottish Business Conference
Scottish Property Meet
James Cubitt Facility Managers
Also contributed creative and paid social work to, through agency and freelance placements
BlackBerry
Nokia
Samsung
Budweiser

I'm Nigerian, based in Glasgow, Scotland. I've spent 10 years as a designer, under Comrade Kris Visuals, and six of those years also running marketing, now leading it in-house. Most people only do one of those jobs. I do both, because an ad that's aimed at the right person but looks amateur gets scrolled past just as fast as one that looks great but nobody ever sees.

2024–present
Marketing Manager (promoted from Marketing Executive)
Paul McFadden Wealth Ltd, Scotland
2023–2024
Digital Designer & Marketing Specialist
Gabadigital, UAE
2021–2023
Digital Marketing Manager
Alexander Nelson Consulting, Nigeria
2022
Digital Marketing Intern
Nest Property Marketing, Scotland
2019–2021
Head of E-commerce
Pointek Limited, Nigeria

I've got an MSc in International Marketing & Management from Robert Gordon University, and a BSc in Economics underneath it, so the numbers side of a campaign isn't a foreign language to me. That's on top of my Meta Blueprint, Google Ads Search and Google Ads Measurement certifications.

What people I've worked with say

Recommendations from people I've worked with, taken from LinkedIn.

Recommendation, October 2026

“He has a great understanding of Meta advertising and is particularly strong when it comes to building, managing and optimising campaigns to get the best possible results.”

“Chris also has a really good balance of creativity and performance-focused thinking. He understands that great marketing is about more than just looking at the numbers, and he’s able to connect the creative and campaign performance sides really effectively. … I’d happily recommend Chris to any marketing team looking for someone who can combine strong paid social expertise with real creative thinking.”

Carlos Echanove Brand & Media Manager at MOAH Media. Worked with Christian on the same team.
Recommendation, October 2026

“He’s very good at what he does, but what I’ll remember most is the kind of leader he is.”

“He also has a really strong understanding of marketing. He sees the bigger picture, asks the right questions, and doesn’t believe in doing things just because ‘that’s what marketing teams do.’ … I would recommend him without hesitation to any company looking for someone who can lead with strategy, trust, perspective, and genuine care for the people around him.”

Cyrille Roldan Personal Brand & Content Strategist. Reported to Christian directly.
Recommendation, October 2026

“Christian was always incredibly open to new ideas and easy to collaborate with. He communicates his ideas with absolute clarity, which made our cross-functional teamwork seamless and highly effective.”

“He is a fantastic team player and a true asset to any media or marketing environment.”

Phil Broadley Founder at Leadpath Web Studio. Worked closely with Christian in a media agency team.

“Christian, led a team of 6 persons and was able to grow the business unit by a tremendous 20% YOY analysis. A team player, leader, follower and result driven individual.”